Many affiliate marketers are not familiar with or have never used CPA Networks. You would love to become an affiliate marketer, but you don’t really know much about CPA Networks; and therefore are not sure if CPA offers would be a valuable way to go or even how to start. You’ve heard from other affiliate marketers that it is easy to earn big money using CPA but you may be afraid to try. First what are CPA offers and how do they work? CPA stands for cost per action or cost per acquisition. Because CPA networks are based on performance marketing, the merchant pays only for leads when a desired action takes place. This is better for a merchant than PPC where they are paying per click whether the visitor has taken any action or made a purchase or not. With CPA advertising the actions can take many different forms from an order for a product, a sign-up for a newsletter, a registration to a website, a request for more information, a download from a website, or even just an email address or phone number. This is profitable for affiliate marketers as well as the merchants because even in difficult economic times, visitors are more likely to give up information than to give up money. Another advantage to affiliate marketers (called publishers by the CPA networks) is that they don’t have to have fancy websites or sales pages or really even a website at all. It is possible to work with CPA offers using just CPC (cost per click) advertising, or videos on YouTube, or social networks. It is best to have your own website but not a requirement. Once you as an affiliate marketer send a lead to the merchant’s site, it is up to the merchant to close the sale. It is your task then as an affiliate marketer to be able to find lucrative offers on the CPA networks. There are a number of new courses online for creating CPA campaigns so you need to research carefully to be sure you’re getting one that will get you up and running correctly with CPA offers. It is not difficult but there are definitely dos and don’ts you need to be aware of in getting started. CPA Instruments is a soon to be released course by a young 20 something guy that has created quite a stir lately with his Profit Instruments course for affiliate marketers and this new course will be equally valuable to his students.